There many ways to market a product online. Just you need to know which platform that you will use and how experienced you with that platform. When we talk about going online platform like Facebook, Instagram, Twitter, TikTok, etc... will popup on our mind. These are a common online platform that people use nowadays to connect with other people. Just like your product/service, you need to consume it or be a customer so that you can understand how they market the product before you try to sell.
Same as having a physical office you can decorate your online platform just like your office to make sure whoever crossing your profile page will have an interest to know more about your products/service and scrolling your profile.
1. Setup a Business Profile
Social media like Facebook, Instagram, TikTok, and more have been more famous in this era. These platforms have a cool future for business owners to set up their business accounts and communicate with people around the world.
If your customer more likely using Facebook as their main platform. Then you should utilize the Facebook page to reach a potential audience to be a customer. Analytics tool in Facebook will let you know your audience behaviour, which time they are online, how they engage with post and many more.
Instagram for Business
Over 2 million businesses connect with people on Instagram. Learn how to use Instagram to reach new customers, grow your audience and engage with existing followers. The important part of using Instagram is a picture, make sure your profile page looks interesting and attractive to make sure people will engage with your post
WhatsApp business have a catalogue future to promote your product. Simply forward the product details to customer number's and they can see the picture and details of your business. Easy! no more hustle on forwarding pictures and details for each customer.
2. Sign Up an Online Store
It's easy to sign up for an online store. There free and paid platform that provides this future. The best part of having an online store is your store open 24 hours a day, online payment, product listing and description, and more. Here's is the list of free online store:
Shopee is a marketplace for you to promote a local product. Over 47.33 million monthly visitors estimated on Shopee by the 4th quarter of 2020. This is a good opportunity for you to reach potential buyer on the Shopee platform. All you need to do just go to Shopee seller centre website, register your business and you're ready to promote your business online!
3. Register Google My Business
Have a physical business address? That's a great! you can be listed in Google Maps to let your customer know about your business in their area. Why you need it? you can give a quick glance about your business like opening hours, promotions, events, menu, catalogue and more with GMB. This kind information will help customer to go to your place without worrying anything. They also can give a review on your business to help other people to know about previous customer experience with your business place.
Have I mentioned that to be listed in GMB is free? You can register Google My Business and start builds your business profile today. Upload your business place picture and list all the products/services on GMB. Get verified with Google and your business will visible to the public. Don.t have a physical address? No worry, you can still sign for GMB and use its future.
4. Start Advertising
World of advertising become more important as its a part of marketing. When we do advertising we must make sure to taret the right audience that will potential buy our products/services.
As an online business owner doing ads is an important part to make sure your business can generate sales. These are suggested platform for you to start advertising: Facebook Ads, Instagram Ads, TikTok Ads, and Google Ads.
How much is the cost for advertising?
It really depends on how you do the marketing, which audience are you targetting, what type of campaign do you want and more. The cost may vary on different business. But for sure everybody wanted low-cost advertising. You can improve your budget spend on ads when you understand how to run ads properly.
How long it will takes to do advertising?
You can takes as much time to as you want to promote your product. You can set time for your ads to appear to audience and end it at specific date when the promotion is done.
5. Build a Website
You know how important a website nowadays? When covid-19 hit the world, more business starts to shift their current business to online business. They start to build an online profile business through social media platform, present their business website, start an e-commerce website for customer to order and more.
The best part of having a website is when a customer searching for your business on search engines like Google or Bing, your site will show up. Customer will automatically know your business and make a purchase through the website without contacting you.
How much to build a website?
The only that you need to build a website is just to pay for a domain, hosting, and some plugins for your website. You can build a website for free through WordPress. But, if you have no time to handle a website, you can hire a staff, agency or freelancer to do it for you. Let someone who is more experienced help you ease your job.
How to build a website?
You can use platforms like Wix, Google My Business, Weebly, WordPress, and more website builder out there. You can build a website the way you like and show it to your customer.