These days, it's impossible to go without a computer or mobile device that can connect to the internet. Just type in anything into Google and you should get an instant answer.
It doesn't matter what kind of business you run, your online presence will have a significant effect on your bottom line. Some companies in this day and age still don't realize that the majority of consumers look at a company's website before they decide to buy anything.
Therefore, why it is important to have a website:
- Alternative for Social Media
- Listed on Search Engine
- Organic Traffic
- Improve Brand Recognition
- Digital Marketing
- Updates and Announcements
Alternative for Social Media
sometimes social media like Facebook, Instagram, Twitter, and TikTok can be down for a few hours. It can happen because they maybe need to upgrade their server or have maintenance. When this happens what is your backup plan to overcome this situation? The answer is a website!
Yes, and yes, people still can search for you on Google and buy your product even though not using the social media platform. Your website can be online 24/7 just like your social media business platform.
Listed on Search Engine
When you encountered issues, did you go search on Google? expecting to find a solution from it. If that's the case, then you know why you need a website.
People will be able to find your website through search engines like Google, Bing, and others if you update your website with useful information. This is part of the Search Engine Optimization(SEO) job to write good content that people can read and understand just like this one.
When your content is good enough you will be featured on Google listing (as an example). People can click through your website.
Organic traffic is not just about being listed on Google Search. It also can be another website referring to your website as you provide quality content. When you get a large number of organic traffic that means you don't have to worry about paid marketing anymore. You're now getting visitors that are really into your content or products or service that you offered.
You can utilize organic traffic to do better campaigns and promotions as they will likely convert and buy whatever you sell as long as it stays relevant to them.
Improve Brand Recognition
Your brand packaging is important to show customers how worth your product is when they are buying it.
Same to your website, it is an alternative to your physical store by giving them a good impression when they visit your website. People buy on platforms they can trust. So make your website valuable as as you can. Don't just waste money on something you don't utilize.
The way you present your product online will attract customers to buy your product more confidently and be loyal customers.
If you plan to grow your online sales, you can drive traffic to your website or landing page or sales page. To do this effectively, you need to leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best Return On Investment (ROI) on your ad spend. This is something that you can't set up on the spot and hope for a good result. So it is best to get your website running early even if you're not planning to do any advertising at that moment. The data is very crucial for you to do any marketing campaign on platforms like Google Ads, Facebook Ada, Twitter Ads, TikTok Ads, and more.
Have you heard about Facebook pixel? If you don't and you still using Facebook/Instagram to do advertising, you just lose an opportunity to do a remarketing campaign. It is just a waste for you to not track your customer's behavior when they're surfing your website. You will spend more budget to get the right audience, while your right audience is your website visitor.
Update and Announcements
Since your website is open 24/7 just like your social media platform. It's easy to post updates, announcements, and promotions to your customers. It's one of the methods to keep them up to date on everything that you're doing. When the post is relevant to them, it'll be likely easy to upsell them.
Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.