What is meant by 'Customer Avatar' is to create an audience that has the potential to become a customer.
When you manage a business, the secret to attracting new customers or getting back your old customers is closely related to emotions. Studies show, 85% of customers buy due to emotions.
WHY THE IDEAL CUSTOMER AVATAR IS VERY IMPORTANT FOR YOUR BUSINESS?
Without an ideal "Customer Avatar", the marketing you do will become ineffective and too general.
- Customer avatars aim to ‘create’, a single character that represent your ideal prospect or potential customer.
- This information is very important to help you to produce effective copywriting to generate sales.
- It is also important to determine the target interest when producing ads on Facebook.
So to get an ideal "customer avatar" and accurate, there are 4 fractions you must know:
- Study Place
- What he/she likes
- What he/she hates
- What he/she believes
- People who like your page
- Friends of peole who like your page
- Exclude people who like your page