Facebook Ads: Understand the Basic

My Class Marketing
My Class Marketing

Did you know? Facebook has the largest number of more than 2.6 billion active users worldwide, making it the world’s largest social network. On Facebook, you can create a posting, photographs sharing, and any other exciting content. We believe that 97% of our audience has experienced this!

Meanwhile, Instagram has one billion active users, with more than 500 million of them using it on a daily basis. You can edit and upload pictures and videos to this social media platform via the story, feed, reels, or IG TV. That's not all! You can also include captions, hashtags, a location, and tag people, product or a brand on your post. Read more about utilise all Instagram features.

However, Facebook and Instagram are no longer just online social media platforms. Still, it can be used for business objectives, since business owners can use Facebook Ads (FB Ads) and Instagram Ads (IG Ads) to market their page and product. You may use it to raise awareness about your company, products, and services, as well as generate visitors to Facebook page or Instagram Profile. Isn't that amazing?

What is Facebook Ads/Instagram Ads?

Medium for you to place an adverisement across social media platform - Facebook and Instagram.

Basic Structure in Facebook Ads

business manager breakdown

Business Manager

fbads business manager

Business Manager is for you to manage multiple ads manager and ads account.

You can manage user to have a specific access on your account by assign them an asset.

Manage accounts like Facebook Page, Instagram Account, Commerce Account, WhatsApp Business.

Link data sources like Facebook Pixel, Catalogues, Audience and more.

Claim your domain name for Brand safety.

Ads Manager

fbads ads manager

Ads Manager is a Facebook tool that lets you create and manage your Facebook ads. You can view, make changes for and see results for all your Facebook campaigns, ad sets and ads. Read more about Facebook Ads Manager.

Ad Account

An accont used to run your ads.

Ad account is groups all the relevant information for specific ads, whether it be your multitude of campaigns, ad sets, and also the more nitty-gritty business management stuff like your billing information.

Ad Campaign

fbads ad campaign

Objective Ads for you to run a campaign suc as Awarenes, Traffic, Message, App Install, Leads, Conversion, Catalogue and more

Ad Set

fbads ad set

Targetting audience like age, location, interest, status, and more. Learn how to create customer avatar.

You also can choose which placement your ads will show up like Facebook feed, Facebook marketplace, Facebook search, Facebook story, Messenger, Instagram feed, Instagram story, Instagram shop, Instagram reels, In-steam video, Instant article and more.


Your creative side of an ads like images, poster, video, story, carousel and more type of ads creative. It also consist of copywriting to put your ads, Call To Action (CTA) Button, Setup Facebook Pixel, Links, Ads Language and more. Learn how to write copywriting.

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