You already know the basic tools of Ads Manager from our last article Facebook Ads: Understand the Basic.
Now we will move to the next step to apply our knowledge by creating our first Facebook Ads Campaign.
- Ads Manager
- Choose Your Objective
- Setup Your Customer Avatar
- Configure Budget
- Create Ad Creative
- Button Call To Action(CTA)
- Implement Pixel
Your ads manager is where you take an overall look at your ads performance, to measure the effectiveness of your ads campaign.
Each column of the individual campaign will give you numbers that you can evaluate yourself if you are satisfied with ads performance itself
Cost-Per-Click(CPC), Total Clicks, Total Impression, Return On Ads Spent(ROAS), Total Add To Cart, Total Purchase,
There are many metrics for your to choose to see how we'll perform your ads are.
You also can create your custom metrics to measure your ads performance based on your interest
Choose Your Objective
Firstly before you create ads make sure you already funnel your customer to make sure every money that you spend will be useful as much as possible.
Remember that every new campaign that you launch will take a minimum of 7-days for the learning phase in each for the algorithm understand who your targeted audience is. Often your audience outranges from your detail targeting, thus, tweaking, some settings in your custom audience will fix this issue.
So let's move on, on the first step, choose your objective, In Facebook ads, they will provide you with three big objectives Awareness, Engagement, Conversion. These 3 objectives have their own purpose to run ads. Make sure you follow your funnel to maximize the result.
For Awareness suitable for you to build awareness about your brand, people on the said platform will see your ads over and over again until you stop running ads
Meanwhile, Engagement is for you to measure specific actions for users to interact with your ads such as like, comment, share, message, install an app, sign up form.
Lastly, Conversion is suitable for businesses that had a website, this will be beneficial for them to measure the customer who took an action such as add to cart, initial checkout, purchase event on the website.
Setup Your Customer Avatar
After choosing your objective you will automatically move to the ad set, where you can set up your customer avatar.
Location - select place or pin
Age - choose your targeted audience age
Gender - male, female or all
Interest - select a related interest for your audience that will see your ads
As starting for your ads, you can start with a small budget like RM 15/day for you to measure if your ads will target the right audience for your campaign.
Overtime if your ads show a positive result, like low CPC, high ROAS, then maybe you can increase the budget to target more audience.
Create Ad Creative
In ad creative, you can choose either to put a single image/video, carousel image/video,
Here are some examples for a single Image/Video
Here are some examples for carousel Image/Video
In advertising, copywriting is very important to catch consumer attention. Having effective copywriting will make your people stop scrolling and engage with your ad's post. Read here to how to write copywriting.
Your copywriting can be short and simple or long copywriting. It depends on the situation at which stage your ads are, If you're targeting a new audience then longer copywriting will be better, otherwise, you can make it simple to your loyal customer.
It's important to understand your customer behaviour, so you can allocate a suitable budget for your campaign.
Button Call To Action(CTA)
Every ad has its own unique CTA, It depends on what type of objective campaign you choose. You can customize the text button provided by Facebook Ads.
Some examples of CTA Button are WhatsApp, Learn More, Shop Now, Buy Now,
Many advertisers did not how to implement Facebook Pixel in their website or how to use it well. Pixel in simple meaning is a piece of code that you place on your website, allowing you to monitor conversions from Facebook ads, optimise ads, build targeted audiences for future adverts and retarget people who have previously interacted with your website.
An important event such as how people interact with your website is important, so you can do a retargeting campaign, thus, minimising your Facebook Ads cost.
Example of Events that you can track with Facebook Pixel is Add To Cart, Purchase, Sign Up, Website Visitors, or you can customize your own tracking button that you want.