Starting a new business can be exciting, but there are many things that need to happen before you launch your website. Here are eight steps you should take before launching your site.
Choose a Niche
Once you have decided what type of product you want to sell, you should choose a niche. A niche is a small group of customers who share similar interests and needs. For example, if you wanted to start selling cat food, you might decide to focus on cats content or any related info to cats. For example, funny cats videos, cats memes, fun facts about cats, healthy nutrition for cats and many more. Or, if you were interested in selling clothes, you might narrow down your niche by choosing clothing for women only.
Choose Your Platform
Facebook, Instagram, Twitter, TikTok, Telegram are famously known social media apps that you can use as your main place to publish your business content and be visible to your audience. It's a good idea to utilize one of those platform and fully understand how the reach the audience. Each platform have a different type of audience. Thus, make sure you know which platform that your audience more likely to use.
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Find a Domain Name
If you're going to build a website or a landing page, you need a domain name. It's the address of your site on the internet. There are lots of different ways to find a good domain name. One option is to use a free service called GoDaddy.com. They offer a variety of domains at no cost. Another option is to buy a domain name from another company. This is usually more expensive than using a free service, but it gives you complete control over your domain name.
Build a Landing Page
Before launch an online business, you should build a landing page first. This is where visitors come after clicking through from another source. It's a good idea to make sure your landing page has a clear call to action (CTA) button. Make sure it's easy for people to find and click on.
Landing page or Sales page can act as a pitching process where you arrange a funnel from introduction of your product/service, benefits, testimonial, promotion and last an option for customer to buy. Landing page basically can ease your work from manually reply your customer chat one by one.
Create a Website
If you're planning on creating an ecommerce store, then you'll need to set up a website first. This will allow you to sell products online and collect payments. It's also where people will find out more about your company and learn how to contact you.
A website is brand identity of your business, make sure your website are responsive on all devices and can be accessible by user. All navigations on your website can be understood by your visitor. Design and develop your website in a best way as you can. If you have a budget for a website, rather than do it yourself, just hire experienced freelancer/agency web designer/developer to build a website for you. By doing this you can focus on generating sales and leave technical issue to the person in charge.